The Art of Lifestyle

Welcome to the world of Joue, where design is 'play' and the focus is toward work/life balance and the pursuit of happiness.

Beautiful Things in Small Batches

Joue Design is a lifestyle brand and boutique design house offering small-batch home accessories for discerning customers. Co-founders Alison Kent and Cindy Yu have taken an integrated approach to design, blending art, textiles and their unique style to create high-quality, limited edition products that are handcrafted with love, designed and made in Canada.

Style & Quality

We're recognizing a growing shift in consumer buying patterns - away from mass-market offerings that are found in many design shops across the globe. Consumers are intelligent, have excellent taste and are demanding specialty, high-quality goods created in very small quantities to preserve the artistry that has become lost in the drive toward mainstream accessibility in design. To put it another way, good design doesn't have to be mass-produced.

Joue is here to think differently. Design is not about fitting into the latest trends. It's for us to stand out and lead, taking interpretations from low-end (combing through thrift shops) to merging with high-end (fresh off the runways of Paris Fashion Week).

100% Handmade

Starting with our inaugural collections of luxury throw pillows, Joue's products are meticulously designed and manufactured by local artisans using only the best fabrics and materials. Joue is proud to partner with these gifted tradespeople throughout the production process, preserving the artistry that is often lost in mainstream design.

Signature Joue

Joue Design home accessories are handcrafted with love, designed and made in Vancouver, Canada. Look for the following trademarks in every Joue product:

  • Signature gold top-stitching
  • Quality YKK zippers
  • Original, hand-drawn and/or painted artwork
  • Durable, high-quality materials sourced in Vancouver and from across North America
  • Local artisanal craftsmanship

A “Joue” home is filled with personality, putting a fresh twist on tired, old ideas and bringing the fun back to design.


Alison has been living and breathing design for over 25 years. Originally studying fashion design, she quickly found herself drawn to architecture and interior design. Completing a major in architecture at the British Columbia Institute of Technology, Alison also studied at Emily Carr University of Art & Design and the Royal Architecture Syllabus for Architecture.

In 2003, Alison started her own boutique design firm, Studio West Designs; today, she has added the roles of director of special projects at Azurean Architecture and editor of Twigs + Twills blog focusing on all things design, to her repertoire. When not working, this busy gal enjoys life in Vancouver where she lives with her hubby and four kids.


Cindy has been involved in communications design for public and private companies in Vancouver for nearly 20 years. She earned a Bachelor of Commerce from the University of British Columbia and has studied communications design at Emily Carr University of Art & Design and the British Columbia Institute of Technology.

Cindy currently heads up mergers and acquisitions communication for a global software company while living up to her reputation as a serial entrepreneur. In addition to her role at Joue Design, Cindy is the owner of Handsome & The Duck, an online vintage decor company, and the founder of The Vancouverite, a lifestyle blog focused on fashion, cuisine, travel and shopping. She lives in Vancouver with her boyfriend and two kids.